Delivering on Swire Properties’ creative transformation

Swire Properties looked to make a change in its ninth sustainable development report to launch their new 2030 sustainable development strategy

Challenge

In 2016, Swire Properties Limited (SPL) looked to make a change in its ninth sustainable development report. Unlike previous reports, SPL wanted this edition to not only showcase the company’s stellar performance across the focus areas, but also use this opportunity to launch the sustainable development vision and their new 2030 sustainable development strategy (“SD 2030 Strategy”).

Solution

TPB was engaged to help prepare the report narrative with content prepared by SPL to ensure integrity and alignment with GRI G4 and the HKEx ESG Guide. A punchy and factual short version “brochure” was also released to complement the long version of the report.

The report narrative was shaped around the five pillars of the company’s new SD 2030 Strategy: Places, People, Partners, Performance (Environment) and Performance (Economic). Underpinning these pillars were concepts of innovation and experimentation, communication and engagement.

TPB was pleased to be part of building a report that will be instrumental in engaging various stakeholders to understand the new strategy and garner support to successfully implement the SD 2030 strategy.

Impact

The narrative helped to amplify SPL’s existing methodology and approach in a more relatable and impactful way to stakeholders . TPB carried on assisting SPL in the preparation of its 2017 report, which the company reports to have had over 3,000 readerships. Positive comments were attributed to its reference to the UN SDGs and the short version summary, which effectively communicated a complex sustainable development story. SPL’s sustainable development reports have also garnered accolades from HKICPA, Occupational Safety and Health Council and a number of global and regional awards, including:

MerComm | Annual Report Competition (ARC) International Awards – Aug 2018

Gold (1st Prize) in Specialized Annual Report: Sustainability Report – Asia, Mid-East & Pacific

Gold (1st Prize) in PDF Version of Annual Report: Sustainability Report – Asia, Mid-East & Pac

League of American Communications Professionals (LACP) | 2017 Vision Awards – Jul 2018

Silver (3rd Prize) – Corporate Social Responsibility Report

Silver (3rd Prize) – Sustainability Report – Asia-Pacific