Mission InSpire: Shakey’s Roadmap to Sustainability

Shakey’s wanted to build on their existing initiatives to create a holistic sustainability strategy to be fully integrated with their business operations.

Challenge

Shakey’s Pizza Asia Ventures Inc. owns and operates a chain of fast food restaurants in the Philippines, offering pizza, chicken, pasta, soups, salads and desserts.  In 2018, Shakey’s launched Mission InSpire to enact their vision of “being the preferred and dominant family casual dining restaurant in the Philippines, and successful in our chosen overseas markets, serving pizza as our core product”.

Over the years, Shakey’s has demonstrated leadership in areas such as plastic neutrality and community advocacy through their Love ‘Em Down’s job employment program for individuals with downs syndrome. Shakey’s wanted to build on these and create a holistic sustainability strategy to be fully integrated with their business operations.  During the course of Shakey’s engagement with The Purpose Business, the need to set a resilient sustainability strategy became more apparent when the Philippines went into lockdown due to COVID-19.

Solution

Shakey’s, through their majority shareholders at the Century Pacific Group, engaged The Purpose Business to help develop its sustainability strategy for 2020 and beyond. The scope of engagement included reviewing Shakey’s sustainability report and related documents, interviewing internal and external stakeholders and benchmarking industry peers. The Purpose Business then facilitated a two-day Responsible Business Forum for Shakey’s various stakeholders, presenting findings, capturing ideas and generating excitement and buy-in around potential initiatives. 

The Purpose Business also helped organise initiatives and ideas into Shakey’s existing sustainability framework of Pizza, Planet and People, and further refined this by setting a one, two, five to ten-year roadmap with clear commitments, targets and key performance indicators. To address COVID-19 challenges, TPB worked with Shakey’s to identify initiatives they can pursue during and after the lockdown and helped create a governance structure to ensure these commitments are further integrated into the company.

Impact

 Mission InSpire officially launched Shakey’s efforts to set a clear sustainability roadmap for the next five to ten-years while the Responsible Business Forum socialised and identified sustainability initiatives the company was most excited about.  Over sixty-five employees and a dozen guest speakers attended the Responsible Business Forum, marking the first time that Shakey’s, together with Century Pacific Food Inc., engaged all levels of management to discuss sustainability initiatives and brainstorm action plans.  Over three hundred ideas were presented across twenty themes – from plant-based food offerings, to renewable energy, to working from home initiatives.  The Responsible Business Forum also helped identify Sustainability Champions, supporting the creation of a clear governance structure.  The entire engagement provided Shakey’s with a clear path forward on how to integrate sustainability within their operations in the short, medium and long term.

Click here to learn more about what sustainability means for Shakey’s.