Curating a two-day forum to accelerate change with ReThink
ReThink aimed to create an inaugural two-day event that would help businesses in Hong Kong accelerate change towards a sustainable future.
Challenge
ReThink came to The Purpose Business with a vision to develop a new type of sustainable business event for Hong Kong. Bringing together their experience in producing events with the sustainability expertise of The Purpose Business, ReThink aimed to create an inaugural two-day event that would help businesses in Hong Kong accelerate change towards a sustainable future.
In recognition of the role of NGOs in informing and activating sustainable business in Hong Kong, ReThink wanted to ensure that the partnership and collaboration between corporates and NGOs was clearly evident within the event.
Solution
ReThink engaged The Purpose Business to design and deliver a high-level workshop for 14 sustainable business leaders in Hong Kong. This workshop, the ReThinkTank, identified the key challenges and opportunities facing companies in their journeys to embed sustainability into their business as usual practices.
Following the workshop, The Purpose Business was delighted to receive an expanded brief from ReThink. Using insights from ReThinkTank and their understanding of the sustainability practices in both the private and NGO sectors, The Purpose Business designed the ReThink conference framework and principles of the initial programme, which included securing tier-one speakers. In particular, each of the different conference sessions were designed to emphasise actionable shared learning at every stage of the business cycle.
The project delivered the completed initial programme and framework, in a format easy to update by ReThink’s in-house team according to changes in speakers and sponsors arrangements.
Impact
The audience-driven, action-focused approach provided a solid foundation from which ReThink is set to deliver its inaugural event and its growth plans for 2021 and beyond. The Purpose Business’s experience and understanding of the industry landscape and organisational challenges and ambitions has helped secure ReThink as a headline name in sustainable business in Hong Kong.
“The Purpose Business was the perfect partner to help ReThink identify the key sustainability accelerators and challenges for business in Hong Kong. Their open, collaborative approach and breadth of expertise within the network built a robust yet flexible framework which I’m excited to see come to life at the inaugural ReThink event.”
