Purpose is rapidly taking centre stage as the way forward for business. Companies have a unique opportunity to truly transform their business models by getting purpose right, as with it comes real opportunity for innovation, success, business resilience and sustainability. Join our masterclass to harness the power of purpose-driven business models and governance systems, ensuring your organisation's sustainable success amidst evolving global challenges. 

Led by renowned global sustainability and purpose experts, Pat Dwyer, Founder of The Purpose Business and  Dr. Victoria Hurth, Technical Author of the British Standard on Purpose-Driven Organisations (PAS808) and Convenor of ISO37000 (Governance of Organisations), this masterclass will empower business leaders with the tools to unlock purpose and drive truly sustainable and successful businesses.  

When and how

You can choose the format/location that best suits you:

  1. Online (Sep. 26) 15:00-18:00 SGT | HKT | PHT (UTC+8) 

  2. In-person

    1. Manila (Oct. 24) 14:00-18:00 PHT 

    2. Singapore (Oct. 29) 08:30-12:30 SGT 

Online session learning outcome

You will be provided a pre-session video on the fundamentals of purpose, ESG , sustainability and governance setting the tone as to why we need to evolve business models today. 

You will be asked to fill out a confidential pre-session questionnaire following the video to help our facilitators customise the session and really work with you to start getting familiar with the tools for transformation through group discussions and practical engagement. 

Case studies are going to be provided as well as best practice references in order to diagnose where you are as an organisation and start charting your ambition levels for purpose-driven success. 

In-person learning outcome

We will spend the majority of our time applying learnings to identify (using purpose and governance frameworks) current pressures (stakeholder, economic, community etc) and opportunities to map a way forward. Peer to peer learning will be available given the workshop setting and participants will walk away with a starting point for multi-year action planning for purpose transformation.

You will be provided a pre-session video on the fundamentals of purpose, ESG , sustainability and governance setting the tone as to why we need to evolve business models today, and will also be asked to complete a pre-session confidential questionnaire for our facilitators to customise the session. 

Agenda 

ONLINE - Zoom 

Unlocking sustainable success - How Purpose drives business transformation 

  • (Recap) Fundamentals delivered through video pre-work video - relationship between purpose, governance, sustainability, and ESG and what is needed to drives business transformation 

  • Current sustainability frameworks (ISSB, GRI, SDG, CSRD, SGX) vs. purpose frameworks in driving sustainability transformation (away from mere compliance only)   

  • Practical steps for integrating purpose frameworks into local/global regulations and local frameworks, the process of embedding purpose into organisational culture and best practice

IN-PERSON (Manila or Singapore)

How Purpose drives sustainable success and  practical applications of Purpose frameworks

  • Practical application of learnings to identify (using established purpose and governance frameworks) current pressures (stakeholder, economic, community etc) and opportunities to map a way forward. 

  • Peer to peer learning will be available given the workshop setting and participants will walk away with a starting point for multi-year action planning for purpose transformation. 

Pricing

Option 1: Online – USD100 / SGD135 / PHP 5800 

Option 2: In-person Manila – PHP8000 

Option 3: In-person Singapore  – SGD260 

Option 4: Online and In-person (Manila or Singapore) –  USD206.50 / SGD276.50 / PHP9660

Early bird discount 10% valid now extended through to September 5, 2024. Use promo code ‘EarlyBird2024’.

Learning outcomes for online and in-person differ. You will secure the best outcome for your learning by attending both the online and in-person sessions. 

About your instructors

  • Pat Dwyer is a sustainability expert with a strong focus on guiding Asian businesses to evolve their business as a force for good. She is the Founder of The Purpose Business whose career in sustainable development started with grassroots change in the non-profit sector to public-private partnerships. She led pioneering roles as Chief Sustainability Officers in the region before establishing TPB. Pat has firsthand local and regional examples, showing how Asian business models are primed for transformation into purpose driven organisations as strong cultural foundations face a unique moment of equitable growth opportunities. Pat is also a senior associate at the Cambridge Institute of Sustainability Learning and sits on the Global Steering Committee of the Prince of Wales’s Business & Sustainability Programme.   

  • Dr. Victoria Hurth is an independent pracademic, technical author and advisor to PAS808 – a guidance document that describes the principles and behaviours of a purpose-driven organisation and convenor of ISO37000 (Governance of Organisations). Her career of over two decades spanning the pillars of purpose, governance, marketing, leadership and culture culminates into her unique role in shaping standards that drive the accountability we need in businesses today. She will show us how leaders can drive purposeful change and will show us the standards to get there. 

Community of Practice: The Asia Purpose Braintrust 

Participants will join the inaugural Asia Purpose Braintrust, a budding community dedicated to creating business models that promote the wellbeing of people and the planet. This group will continue to collaborate and innovate beyond the masterclass, with platforms like LinkedIn facilitating ongoing engagement.

Community Partners

TPB is proud to have National Volunteer & Philanthropy Centre (NVPC) and Menarco Development Corp. as our community partners in Singapore and Manila, respectively, for this purpose and sustainability masterclass.

 

The impactful work being carried out by NVPC, through its Company of Good programme, guides businesses towards a future where purpose and sustainability are central to their operations. This partnership reinforces our shared vision for a purpose-led sustainable future.

 

Inspired by a vision to create humanity-centered spaces, Menarco Development is guided by the core value of People, Planet, and then Profit. Menarco’s core purpose and promise is to Build Better so that everyone we touch can breathe better, work better, play better and live better and more meaningful lives.

Outreach Partners

 

Note:

This masterclass aims to provide participants with a starting point towards leading purpose-driven organisations and use their unique strategic contributions to deliver on wellbeing of all people and planet. This is not a substitute for a deeper executive education course.  We will cover foundational information, practical tools and explore case studies. We will have a lot of opportunity for engagement/ discussion with the speakers and fellow participants in- and outside the sessions. We aim to cover a cross-section of industries and diversity of case studies so that organisations big and small can relate to the transformation journey. As such, we cannot be too specific on sectors, markets, company types or sizes. This is not a one size-fits all course for all businesses.