Driving sustainability throughout Jardine International Motors

With a vision to “create exceptional journeys that positively shape the future of mobility”, Jardine International Motors sought to develop a sustainability strategy to set group targets, implement action plans and engage employees across Greater China and Southeast Asia.

Challenge

Formed in 2019, Jardine International Motors (JIM) brings together the expertise and talent of the Jardine Matheson Group’s diverse automotive interests. Currently, JIM comprises three leading Asian automotive businesses: Cycle & Carriage in Singapore, Malaysia and Myanmar; Zung Fu Motors Group in Mainland China; Hong Kong and Macau; and Tunas Ridean in Indonesia. Collectively, the group has over 10,000 employees and 200 showrooms spread across seven Asian markets.

With a vision to “create exceptional journeys that positively shape the future of mobility”, JIM understood that to be truly exceptional, every journey must also be sustainable.  As a newly formed corporation playing parent to well-established automotive businesses such as Zung Fu in China and Cycle & Carriage in Southeast Asia, JIM understood the need to develop a holistic group level sustainability strategy. The strategy needed to build on all of its businesses’ progress to date, render focus and scalability into the future and consider partner challenges within the automotive ecosystem.

Solution

JIM engaged TPB in 2020 to help kickstart their sustainability journey. To begin the materiality assessment for the Group, TPB benchmarked peers from automotive manufacturing, retail and logistics industries, conducted over 25 internal and external stakeholder interviews along with a company-wide survey and facilitated Senior Executive workshops to ensure alignment of strategy. The final strategy, Sustainable Future 2030, consists of three focus areas -  Resource Management, Employee Development and Stakeholder Engagement. Specific plans and workshops around phasing out single-use plastics and understanding diversity and inclusion were also developed.

To ensure the strategy would be successfully embedded across all its dealerships and that a culture of sustainability would endure, JIM established a clear governance structure, including identifying 60+ Sustainability Champions so that every site had representation and advocacy.

Impact

Sustainable Future 2030 has been launched internally with plans to soon communicate externally to partners and customers. JIM’s first step was to setup the right systems and processes in place to understand their starting point for resource management (waste, water and electricity consumption). The group has set first-year reduction targets for these areas and is working on establishing policies and actions to achieve them, with view of setting more ambitious targets for 2022 and beyond. In Employee Development, JIM has held several workshops and dialogues with different employee groups to progress on their diversity and inclusion initiatives. With Stakeholder Engagement, the group has made strides in supporting local communities and are working with their suppliers and manufacturers to communicate and explore new opportunities together.