Creating a recipe for success at Century Pacific Food

Century Pacific aimed to create a holistic sustainability strategy to be fully integrated with their business operations, including identifying key environmental, social and governance (ESG) risks and opportunities, key performance indicators (KPIs) and targets.

Challenge

Century Pacific Food Inc. (CNPF), listed on the Philippine Stock Exchange, is one of the Philippines’ largest food processing, manufacturing, packaging and canning companies. The Group’s commitment to sustainable growth is anchored in its core purpose “to nourish and delight everyone, everyday, everywhere.” Their products are distributed throughout the Philippines and sixty-two countries worldwide.

CNPF launched Mission InSpire in 2018 to fulfil their promise: “We are a sustainable and responsible global company of entrepreneurs that nourishes and delights our customers with, healthier food and beverages through manufacturing excellence, nutrition expertise, trusted brands and passionate people”. Over the years, CNPF has implemented various programmes to help promote a greener Philippines, demonstrating leadership in plastic neutrality and tuna traceability. Moving forward, CNPF aimed to create a holistic sustainability strategy that would be fully integrated with their business operations. They also wanted to identify key environmental, social and governance (ESG) risks and opportunities, key performance indicators (KPIs) and targets.

Solution

CNPF engaged The Purpose Business to help develop its sustainability strategy for 2020 and beyond. To understand current state of play, TPB reviewed CNPF’s sustainability report and related documents and benchmarked international and local industry peers. Interviews with internal and external stakeholders were then conducted to understand the sustainability issues most important to the business and communities in which CNPF are present. Following this, TPB facilitated a two-day Responsible Business Forum for both CNPF and Shakey’s Philippines (a CNPF entity also working with TPB to enhance their sustainability strategy), further capturing ideas and generating excitement around these potential initiatives.

The Purpose Business also helped bucket initiatives and ideas into four main pillars of CNPF’s sustainability strategy, outlining clear commitments, targets and KPIs per pillar. A governance structure was established to further ensure these commitments are integrated into the company, with clear roles and responsibilities.

Impact

Mission InSpire officially launched CNPF’s efforts to set a clear sustainability roadmap for the next five to ten-years.  Over sixty-five employees and a dozen guest speakers attended the Responsible Business Forum, marking  the first time CNPF engaged all levels of management to discuss sustainability initiatives and brainstorm action plans. Over three hundred ideas across twenty sustainability themes were presented – from plant based food offerings, to renewable energy, to working from home initiatives.  The Responsible Business Forum identified Sustainability Champions, helping to create CNPF’s sustainability governance structure.  The entire engagement provided CNPF with a clear path forward, integrating sustainability into business operations for the next five to ten years. 

Click here to learn more about what sustainability means for Century Pacific.