Denise Samson

Executive - Operations & Communications

Denise fuses her experience in hospitality management with sustainability practices to bring meaningful insights to the intersection of tourism and environmental stewardship.

Her practical experience in applying sustainability principles within lodging and tourist attractions has sharpened her understanding of creating organisational shared value. At The Purpose Business, her belief that sustainability can be a powerful tool across various sectors shapes her approach to fostering impactful community and destination development.

Denise is pursuing a Graduate Diploma in Tourism Development and Management at the University of the Philippines and holds a Bachelor's Degree in Travel Management from the University of Santo Tomas.

She is an active member of the Wild Bird Club of the Philippines.